Trademark Usage

RROC has been privileged to use the Club, Rolls-Royce and Bentley trademarks since our inception in 1951.  In those early days, we enjoyed a great deal of flexibility and informality.  As we grew up, so too did the need for more formal understandings on the use of these trademarks.  In 1997, Rolls-Royce Plc granted RROC a license to use the famous and valuable Rolls-Royce trademarks.  While a generous license, it is not unlimited.  RROC must exercise due care and diligence; and such care extends to each of our unincorporated and affiliated Regions & Societies.  Permission to use these trademarks does NOT extend to individual members in our Club.

Correct Usage
Rolls-Royce Plc has prepared a very useful set of guidelines.  Each Region/Society Chair and Editor should be familiar with the "Do's and Don’ts” of trademark usage.  Please Click Here to review the document.

Ensuring that the trademark is used ONLY as appropriate and as authorized helps to prevent dilutation of the brand.  Protection of the trademark is an ongoing activity.  When required, Rolls-Royce Plc has gone to various courts to enforce the trademarks.  Some of the cases are a bit bizarre and some no doubt rather serious.  Click on any of the following links for further information…

Court Cases Members
RROC willingly assists Rolls-Royce plc in the protection of the Rolls-Royce trademarks.  Members are encouraged to report any business or individual who appear to not be using the Rolls-Royce trademarks as intended by Rolls-Royce plc.  To do so, please send an email to